It’s no secret that when consumers are searching for a place to stay on their next trip, whether it’s for business or pleasure, the options are plentiful. The hotel market is saturated, so the ability to differentiate brand, offerings, and experience to attract clients is vital.
Hotels are facing a constant need to add or update amenities to accommodate guests’ ever-changing expectations. Standard options such as sewing kits and mouthwash will no longer cut it—especially when it comes to the growing number of Millennials traveling.
Today’s successful hotels have a lot to think about when it comes to guest experiences. They are not only competing on price and amenities, but are also competing on expectations. Simply put, this means once someone has a good experience, he or she expects future experiences to be just as good or better.