Features Your Small Business Website Needs
It’s well known that having a website for your small business is a must. When consumers are looking for information about a business and can’t find their website, they’ll quickly move on to the next business. An ineffective website isn’t much better than not having a website.
Marketing On A Budget
Many small businesses don’t have the resources to allocate a large portion of their budget to marketing. But that doesn’t mean you need to forgo it altogether. Marketing is essential to the growth and success of a business, and it's important to budget and plan for it.
When I personally look to do business with a company, purchase a product, or pick a restaurant for dinner, I often find myself looking at reviews. Online reviews strongly influence my decisions about whether to do business with a company or purchase a product.
After the holidays, many retailers are faced with the challenge of keeping customers coming into their stores. Listed below are a few low-cost updates that can drive foot traffic in the post-holiday season.
During my travels last year, I asked many customers, agents, and trade show attendees, “What is the biggest challenge you face in your business?” The most common answer was finding qualified, skilled employees. Having the proper work force plays a critical role in a company's success. Now that we have entered a new year, many businesses are evaluating their workload and staffing.