What Contractors Can Learn From 2021
2021 was quite a year for the construction industry. With high material costs and supply chain issues, we can no longer expect that standard items will be readily available. Coupled with the skilled labor shortage, it was a challenging year.
Marketing On A Budget
Many small businesses don’t have the resources to allocate a large portion of their budget to marketing. But that doesn’t mean you need to forgo it altogether. Marketing is essential to the growth and success of a business, and it's important to budget and plan for it.
Increased use of digital technologies is impacting consumer preferences— and food interests are no exception. Healthier options, unique ingredients, and cultural styles have seen an increase on social media in 2021, and that influence will continue into 2022. Similarly, consumers will continue to gravitate toward online menus and ordering, curbside pickup, and delivery. Restaurants with healthier offerings and digital options will continue to see increased traffic and sales.
Matching the right truck driving job that will meet the drivers needs and those of the motor carrier can be challenging to both parties. Sometimes, just finding an available driver can be a challenge. Many trucking companies have found success in advertising their open positions on Facebook Marketplace, Craigslist, employment websites like Indeed or Glassdoor, and driver-specific recruitment services.
As online retail continues to grow, "buy now, pay later" (BNPL) providers have been gaining popularity as an affordable payment option. According to Ujjwal Dhoot, CMO of DXL Group, and Greg Lisiewski, VP of Global Pay Later Products at PayPal, retailers need to stay ahead of the curve and embrace new ecommerce payment options to stay competitive.
