Customer satisfaction—what does that really mean? Over time, what satisfies a customer has shifted dramatically. Years ago, customers simply wanted a good product for a reasonable price and were willing to accept something close if they could get it right away. Today’s customer has a whole new set of expectations, and those expectations leave little room for error. Listed below are a few suggested focus areas for delivering what a customer wants:
Providing your customers with an experience they want is a good start to accomplishing true customer satisfaction. The second and most difficult part is to provide that same great experience to every customer every time. Being consistent is what turns a good company into a great business.