Increased use of digital technologies is impacting consumer preferences— and food interests are no exception. Healthier options, unique ingredients, and cultural styles have seen an increase on social media in 2021, and that influence will continue into 2022. Similarly, consumers will continue to gravitate toward online menus and ordering, curbside pickup, and delivery. Restaurants with healthier offerings and digital options will continue to see increased traffic and sales.
Here are three big things you can do to help your restaurant.
1. Use digital to your advantage.
While staff shortages and supply chain complications continue to challenge restaurants, leaning on new digital options and technology can help.
2. Comfort food in a new way.
Healthy comfort food options will continue to see a rise in popularity as customers continue to stress eat and strive for healthful options that make them feel less guilty. Some of these options could include:
These healthful options may be worthwhile additions or could already be a part of your menu, but highlighting and advertising them will draw in more customers.
3. Voluntary sodium reduction goals for restaurants.
The FDA recently released guidance for commercially processed, packaged, and prepared foods to reduce sodium levels by approximately 12% over the next 2.5 years.
For more information about how to implement sodium reduction, visit the FDA’s website.
Consumer demand for healthier food options, online ordering, curbside pickup, and delivery will continue to grow in 2022. Enforcing new changes, like sodium reduction and healthy comfort foods, will help meet consumer expectations. Restaurants that are conscious of these preferences and implement new practices will likely see increases in traffic and sales.