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Business Management
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3 Tips to Utilize User-Generated Content
What actual customers say about your business often carries more weight with the public than anything you do. Cultivating and utilizing user-generated content on social platforms should be part of your marketing strategy. Here are three tips for getting your customers to be your advocates.
In manufacturing, we tend to have a lot of equipment. And because the equipment is used to manufacture products, it is an essential part of the business and an asset that needs to be properly managed.
Businesses can have a significant impact on the mental health of their employees—especially during times of crisis. But education is needed. We must raise awareness that mental health conditions are not the result of weakness, character, or upbringing. It is important to end the stigma around mental health, so people feel comfortable seeking care.
If you have been closed for a while and are working toward getting your company back up and running, you should start thinking about a marketing message to announce your return. This message is going to look different for each company, but here are some things to consider.
How to structure your company is one of the first decisions you need to make when starting a business. Although some business owners operate as a sole proprietorship or partnership, many want the added personal liability protection afforded by creating a corporation or limited liability company (LLC).
You’ve created a website for your business and built a presence on social media—now what? Here are some tips for creating a digital marketing strategy that will drive customers to you online.

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