How Your Small Business Can Leverage Your Online Presence

The retail landscape continues to change and, as the holidays approach, questions continue regarding what the new normal will look like. One thing is clear, your online presence will be more critical now than ever before. Customers have always used the Internet to research purchases. Today, that research has transitioned into more online purchases as customers look to navigate the current situation.

Listed below are a few things to consider as you leverage your online presence this holiday season:

Make sure you have a well-designed website. It’s important to start with the basics. Having a website that people can easily navigate is key to engaging your customers. Make sure your site is clutter-free. It should be informative, relevant, and eye-catching but not overwhelming. Remember, most people complete searches on mobile devices, so make sure your site is mobile-friendly, loads quickly, and is easy to navigate on a mobile device. Finally, make sure your business contact information is front and center. You want to make sure your customers have no problem finding you if they decide to visit in person.

Search engine optimization (SEO). This is how your website is listed when someone searches for your type of business using an online search platform. Being at the top of the list or at least on the first page ensures your business is getting seen. Several things come into play with this, including link credibility, content, and your website itself. Tweaking key words, adjusting your headlines, and posting blogs regularly are just a few ways you can help your business stand out. Even if you are not a tech expert, you can use some of these simple tricks to not get lost in the sea of search results.

Content is king.  Be different. Videos, blogs, and updated images enhance the customer experience and should be included whenever possible. Creating your own content makes you unique and customers will stay to learn more. Headlines on your site should be given special attention. This is what grabs your customer and stops them from leaving before they even get a chance to see what your business has to offer. It is also very important that any content you post be up to date and relevant. Having your website linked to other sites helps build credibility and supports customer loyalty.

Social Media Marketing. Use social media to connect with your customers. Create a social media plan and schedule to post regularly. Don’t be afraid to try something new. Hosting a chat or conducting a live-steaming event will draw attention to your business. Fine tune your messaging. What you don’t say is just as important as what you do say. Customer safety is an important issue and should be regularly addressed in some positive way. Make sure to stay up to date, be positive, and offer value to your customers.