Tips to Help Market Industrial Holidays

Small- to mid-sized agencies have the challenge of trying to run their businesses while juggling tasks that larger companies can dedicate entire departments to. One of those tasks is marketing. Consider revamping your marketing and communication strategy to use industrial holidays to advertise specifically to manufacturers!

Here are a few examples of industrial holidays your agency can start supporting to attract more manufacturing business:

• March 18 is Global Recycling Day. What sustainability topics have you discussed with your insureds that you can share about?
• April is National Internship Awareness Month. Elevate how manufacturers are a pillar of your community.
• April 22 is Earth Day. Share about environmental awareness and what your manufacturing customers are doing.
• May 3 is National Skilled Trades Day.
• June 28 is National Logistics Day.
• October 6 is National Manufacturing Day. Check out this website for ideas on how to get involved: https://www.mfgday.com/.
• November is National Career Development Month. Consider hosting a job fair.
• December 14 is Free Shipping Day. Share posts from your insureds who are trying to get their products to the consumers before the holiday.

This list is not exhaustive—not even for manufacturing. By taking a few minutes to search through a website like https://nationaldaycalendar.com/ you can find content ideas for your agency’s vision of growing your business.

Then, don’t forget to watch our agent training video on content creation to help pick the right style and format for your agency!

Just a few hours of intentionality could mean many new customers who want to work with an agency that not only values their industry but understands it too.