Has your retail business found creative ways to provide safe and efficient product delivery options for your customers?
"Contactless Commerce – Retail’s Next Steps" was a webinar recently hosted by the North American Hardware and Paint Association. They invited Chad Ayers, owner of Allendale True Value, to provide his perspective on meeting customer needs by finding contactless ways to deliver hardware products in a safe and efficient manner. His business went well beyond wearing masks, gloves, and sanitizing. They learned to adapt quickly to customers' needs—doing whatever it took to help patrons feel comfortable.
He admitted that in early 2020 their e-commerce platform did not meet the needs of customers or employees. It was clunky and did not accurately show what was in inventory. Based on strong feedback, they have since launched an updated website that has instant inventory updates, more features, and added efficiencies. It was a way they could meet supply demands (either by in-store pickup, drive-through services, or package delivery) while managing reduced hours or staffing due to mandates.
Ayers listed the top three benefits the improved e-commerce platform brought to his business:
He feels e-commerce is here to stay and a staple of future business. Brick and mortar stores with the right stock and offerings will always be important for the hardware industry, but contactless services are a way to keep up with the fast pace of the world we live in.
This was written by Aimee Spatt, Acuity Claims Consultant.
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