Being on social media is no longer an option for businesses. Customers expect to interact with businesses on social media platforms, and if you’re not there, they will go elsewhere. Here are some tips for using social media marketing effectively.
Know the platforms. Facebook, Twitter, LinkedIn, YouTube, Instagram—there are many social media sites on which to connect with customers, and the number seems to grow every day. Different audiences and demographics prefer different platforms, so focus on the one that connects with the customers you most want to reach and craft your messages to the way those platforms work.
Post regularly. Having a stale presence on a social platform is about as bad as having no presence. Create a posting schedule of at least a few times a week and stick to it.
Deliver valuable content. Customers and potential customers don’t come to your social sites for advertising. They want informative, useful, and entertaining content, so give it to them.
Be visual. As the saying goes, a picture is worth a thousand words. A video may be worth even more. Post and share pictures and videos for the greatest customer engagement.
Be responsive. Encouraging interaction from customers on your social sites means you will likely get some negative feedback. It’s important that you respond to those complaints publicly. Always offer to work through problems with customers privately rather than on the social channel itself.
Stay focused on the goal. The short-term goal of social media is to connect better with your customers and create a community. The ultimate goal is to make your customers your salespeople. When engaged customers post positive experiences and share your content—or even create their own—their testimonial can be more powerful than any amount of advertising you create.