You’ve created a website for your business and built a presence on social media—now what? Here are some tips for creating a digital marketing strategy that will drive customers to you online.
Be Analytical. Google Analytics lets you do in-depth analysis of which visitors are coming to your website and why they are staying or leaving. It provides automated data collection and report customization. Data can be integrated with other tools to help you analyze your audiences and determine how to drive traffic to your site. And the best part—it’s free!
Be personal. In today’s era of information overload, personalization helps ensure your digital marketing cuts through the noise. Tailor content for customers based on their preferences and be sure to use customers’ names in every point of individual contact.
Be visual. Nothing catches visitors’ attention more than video. Audiences are 10 times more likely to engage with video content than written blogs or social posts.
Be everywhere. Not only is it important to have a marketing presence on multiple channels—it’s also essential that you provide customer service through the different ways customers want to communicate. Provide options for contacting you via social media, email, phone, and even snail mail, and never leave a customer at a service dead end.