October Agency of the Month: Weedin Agency

Throughout its history, the Weedin Agency has kept an unwavering focus on protecting customers against loss.

“Our mission is to help put lives back together when bad things happen,” says Eric Weedin, Manager of the Loveland, Colorado-based agency. “If we do our job right, we provide hope for people at a dark point in their lives.”

A desire to help people is also at the core of the agency’s commitment to the community. Whether it’s volunteering at Loveland’s annual corn roast festival, sponsoring youth baseball teams, collecting diapers for the community’s diaper bank, or anything in-between, the Weedin Agency finds ways to help those in need.

“Our people invest in the community with their time and treasure,” Eric says. Our philosophy has always been that you have to give back and be good citizens. We want to show how much we appreciate being part of the community.”

Third Generation

In 1956, Eric’s late grandfather, Ken Weedin, moved to Loveland and started selling insurance and real estate. Later, Ken purchased the oldest agency in Loveland, with a history dating back to 1915, and gave the firm its current name. 

“Grandpa worked in the office almost into his 90s,” Eric says. “He was a tremendous role model.” Eric’s father, Lawrence, joined the agency in 1983 and is today President. Eric’s brother, Mark, joined 2008 and is a Producer. 

In addition to a consistent focus on customer care, the Weedin Agency has also maintained a philosophy of meeting clients personally. Although this has been a challenge during COVID-19, the agency has made it a point to find ways to virtually connect.

“We don’t just crank out quotes and blast them out via email. We meet our clients,” Eric says. “Making those personal connections helps build relationships that lead to not just writing new business, but retaining customers over the long term.”

About 55 percent of the agency’s business is in personal lines, with 45 percent in commercial. “In personal lines, we focus on multiline clients,” Eric says. “We hope to write not just the home and autos, but also the umbrella and coverage for all the ‘toys’—campers, ATVs, boats.”

In recent years, the Weedin Agency has focused on expanding its commercial book and moving toward a 50/50 balance. “There’s tremendous opportunity for growth in commercial lines in Colorado with the construction boom going on in the state,” Eric says. “We’ve also had success with auto-related businesses, as well as restaurants.” 

Weedin Agency staff are known for a commitment to being a knowledgeable, professional resource for clients. “Education and knowledge are essential in this business, and particularly with the trends happening in today’s economy,” Eric says. “A lot of lines between commercial and personal coverage have been blurred through trends such as ride-sharing, home rental, and home offices.” 

The family-owned agency also prides itself on maintaining a family atmosphere. “We want to be more than just a workplace,” Eric explains. “We focus on treating people with dignity and respect, and we celebrate successes both in business and in people’s personal lives.” 

Perpetuation Plans

As Lawrence approaches retirement, the agency’s perpetuation plan puts Eric and Mark at the helm, with ambitious growth goals for the future. 

“We’d like to see the size of the agency double in 10 years. We are growing at a rapid pace and believe that is achievable,” says Eric.

“We also hope to bring in and develop new talent, new producers, new service people, and build our relationships with carriers,” Eric adds. “Above all, we’re going to keep being an agency that people can count on to be there when disaster strikes.”