Small Retail Business Origin Story Contest

Thank you for all of the submissions. We are excited to share the winning essays.

Small Retail Business Origin Contest 2018

To celebrate Small Business Saturday we asked you to share a small retailer’s origin story. We received some great stories.

Contest Winners

We are happy to announce the winners! We received some great small retailer origin stories. We can't wait to share them with you and celebrate Small Business Saturday. 


First Place Winner, $2,500 - Jason Thigpen, Owner of Texas Heritage Woodworks

Second Place Winner, $1,000 - Caitlin B., Owner of Olivu 426

Third Place Winner, $500 - Kristina Uriegas-Reyes, Owner of Hello Tallulah


Essay Topic

To celebrate Small Business Saturday we want to share a small retailer’s origin story. Tell us your story or a story of a small retail business you love for a chance to win! 


How to Enter

Contest entries are accepted from August 15 through September 30, 2018. 

  • Entries must be the original and unpublished work of the Contestant and will not be returned.
  • Entries must be submitted electronically by emailing them to:
    • TIP: Copy and paste email address into your preferred email account if the link does not work. 
  • Entries that are not submitted electronically must be postmarked by September 30, 2018, and mailed to:

Acuity Insurance
Marketing Department
Retail Contest
2800 S. Taylor Drive
Sheboygan, WI 53081

Contest Details


  • See official rules for complete contest details. 
  • Contest is open to all persons ages 18 and older who are legal residents of the fifty (50) United States and D.C.
  • One entry per contestant. 
  • Entry must include the Contestant’s name and their relationship with business owner and to business.
  • Acuity, A Mutual Insurance Company, employees and their children are not eligible to enter.
  • Winning is contingent on obtaining the business owner’s consent to share their origin story. 



All eligible entries will be evaluated and scored by the contest judges based on the following criteria:

  • Originality and uniqueness of the story.
  • Use of retail-relevant language.
  • Creativity in how ideas are expressed.

The entry with the highest total score will be deemed the First Place Winner, the entry with the second highest score will be deemed the Second Place Winner, the entry with the third highest score will be deemed the Third Place Winner. In the event of a tie, the entry with the highest score for originality followed by creativity will be deemed the winner from among all tying entries. Winners will be notified on or before October 15, 2018.




  • One (1) First Place Winner - $2,500 Check to Contestant.
  • One (1) Second Place Winner - $1,000 Check to Contestant.
  • One (1) Third Place Winner - $500 Check to Contestant.


Prize Acceptance

Acuity, A Mutual Insurance Company, will use reasonable best efforts to notify the winners. In the event a winner cannot be located within five days of the judging period, the winner shall forfeit the prize and we may elect another winner. Each company or charity that receives a check as a result of winning must submit a completed W-9 prior to winner claiming a prize; instructions can be found here

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Have questions? We have answers.

That is okay! We just want the business owner to review your submission, so that they can confirm it is an accurate representation of their business.

The Contestant must be an individual person. You are welcome to work together, but one person needs to be the Contestant responsible for the submission and receiving the prize.

Yes! We would love to hear your story from your perspective!

Each entry will be evaluated individually based on the judging criteria and one winner for each prize will be determined.  

Unfortunately, no. We will only accept one entry per Contestant.