Our mission, vision, & culture

Explore how our commitment to rebuilding lives, fostering innovation, and nuturing a caring culture defines who we are and what we do.


Our mission  

Guided by our mission, Acuity is committed to protecting and enhancing your well-being.  

  

Rebuilding Shattered Lives.TM  

With highly rated claims service, our caring culture shines when you need us most. We help rebuild lives after disaster strikes, so you can focus on what you love.  

  

Propelled by innovation  

Acuity continues to enhance the products and services we offer and the technology we use to support you. We strive to be the easiest insurance company to do business with.  

  

Grounded in relationships  

At Acuity, we believe insurance is more than a product—it is a promise to protect your well-being. Acuity employees are committed to that promise and look forward to building a lasting relationship with you.  

  

Guided by underwriting

Acuity’s financial strength and stability are built on a tradition of sound underwriting. You can count on Acuity to be there to protect you. 

Our vision 

To be a national growth leader of innovative insurance solutions through future-ready technology and caring culture. 

 

A technology company inside an insurance company 

We understand technology plays a central part in our lives, and this is why we build our systems internally. Not only does this put your security first, but it allows us to customize them for the needs of our employees, agency partners, and customers. 

 

We lead with our heart 

Relationships are at the core of what we do. Whether we are building relationships with our employees, agency partners, or customers, we strive to do so in a way that reflects our heart-first culture. 

 

Fail by action not by passive fear 

Acuity chooses to succeed by action. We never want to fail due to passive fear. We embrace change as we challenge the status quo of the industry. 

 

Engaging in continuous strategic planning 

We stare down risk, push our boundaries, and drive innovation by positioning Acuity as the carrier of the future through our strategic planning process. 

 

Be national with the heart of a regional 

We believe in the opportunity and profitable growth achieved by geographic expansion, while remaining committed to the human approach that is the heart of a regional company. 

Our common purpose 

At Acuity, we are committed to protecting, supporting, and empowering the people we serve. Our common purpose shapes every decision we make, ensuring that employees, agents, and customers alike experience the Acuity difference. 

 

Dare to care

We lead with our hearts first. By putting people first, we make sure our employees, agents, and customers feel respected and supported.

 

Staring down risk

We dare to fearlessly protect and enhance the well-being of our family. From policies to personalized service, we go beyond insurance to provide peace of mind, security, and care for those we serve.  

 

Family 

We treat you like family, whether you're an employee, agent, or customer you're part of the Acuity family. A community built on trust, inclusivity, and genuine care. 

Our culture

At Acuity, we respect individuals for who they are so they can be themselves. Our commitment to creating a community where each employee is included and treated fairly is essential to our long-term success. 

 

A culture of belonging

At Acuity, belonging is shaped by an evolving environment of feelings and actions fueled by the experiences and shared stories of our employees, agents, customers, and partners. We empower employees to take pride in living authentically and to embody our common purpose in their interactions.

 

A culture of growth 

At Acuity, we believe that learning never stops. We encourage a growth mindset to share new ideas, adapt to change, and explore new horizons. In doing so, Acuity continuously adapts to the ever-changing world.

Discover what makes life at Acuity unique!


Melissa Winter | President

“Our mission drives everything that we do at Acuity. We put our heart first to take care of our employees, agency partners, and customers.”


FAQ


Have questions? We have answers.


Our employee-focused corporate culture, outstanding facilities, and top-tier benefits have led to our continued recognition as a great workplace. Visit our careers page to learn more about life at Acuity and career opportunities.


We love our agents. Contact us at sales@acuity.com to get started!


For both personal insurance and business insurance, you can get a quote directly through us or by contacting a local independent insurance agent using our Find an Agent tool. Go to get a quote page to get started.



Where to next?

More resources

Get a quote

Get an accurate insurance quote in just a few minutes.

Find an agent

We partner with independent agents who are committed to your needs.

Talk with someone

When you call, a helpful Acuity employee will answer. Call us at 800.242.7666

Find your career

Want to be part of a company that is consistently named one of the best places to work?