Acuity received an Award in Innovation from the National Association of Mutual Insurance Companies (NAMIC). The insurer earned NAMIC’s top award for innovations that had the greatest impact.

“We are honored to be recognized for technological innovation,” said Ben Salzmann, Acuity President and CEO. “This award is another example of Acuity’s technological leadership in the insurance industry."

The award recognizes the impact of Acuity’s chat and co-browse systems, which create an online dialogue between an Acuity service professional and a customer or independent insurance agent to answer questions in real time. Acuity staff can simultaneously view an agent’s or customer’s computer screen, helping guide them through common functions and resolve issues.

Acuity’s system also incorporates a “chat bot,” built on sophisticated artificial intelligence technology, that can handle many common questions without the need for human intervention. Customers and independent insurance agents can always choose to work directly with service professionals or opt out of the chat system at any time.

“Acuity recognizes that people appreciate options in customer service from their insurance carrier and expect that service is done right,” Salzmann said. “Our focus is on letting customers and agents communicate with Acuity through whatever way or channel they prefer and not requiring a particular way of interaction.”