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Acuity Names New Vice President of Marketing and Personal Lines
January 19, 2015

Acuity announced that Shane Paltzer is promoted to Vice President - Marketing and Personal Lines. In his new capacity, he will direct and oversee product and customer development efforts, regulatory compliance, market intelligence, and all line underwriting functions in personal lines.


Paltzer began his career at Acuity in June 1992 as a Personal Lines Underwriter. From 1994 to 1995, he served as a Commercial Lines Underwriter. In 1995, he was promoted to Area Sales Manager for northeast Wisconsin. In January 2002, he was promoted to General Manager in Sales. In that capacity, Shane managed Acuity's sales efforts across much of the company’s geographic footprint and led numerous strategic initiatives, including new state and agency expansion and Acuity's customer segment marketing program.


A graduate of the University of Wisconsin-Oshkosh with a bachelor’s degree in finance, Paltzer holds the Chartered Property & Casualty Underwriter (CPCU) and Associate in Underwriting (AU) designations. He has also completed the Advanced Management and Leadership program at the University of Wisconsin FLUNO center and the Insurance Executive Development Program at the Wharton School of the University of Pennsylvania.


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