Meet our expert

At Acuity, we understand your industry and the challenges you face as well as the opportunities and benefits of being a business owner. Helping you succeed and meet your unique insurance needs is a key focus of our company and a large part of my job here at Acuity. I am Sarah, Mercantile Segment Specialist here at Acuity.

Sarah B. is our Mercantile guru

Sarah B. came to Acuity this year with a background in retail. She studied Interior Architecture in college and completed an online business education program through Harvard Business School. She also has a wide range of commercial insurance experience and has earned her Associate in General Insurance (AINS), Associate in Insurance Services (AIS), and Chartered Property Casualty Underwriter (CPCU) designations. This made her the perfect addition to the Acuity Mercantile team. If she could travel anywhere in the world, she would return to Italy. She spent three weeks there during college studying architecture and design and has wanted to go back ever since.

Business insurance for merchants

As an independent business, you have enough to worry about. Let Acuity provide the insurance you need so you can focus on operating your business.


Our Mercantile guru answers your questions.

While it isn’t mandatory, it is recommended for safety purposes. A bathroom log not only assigns cleaning tasks, but also creates a culture of responsible safety practices. If water or soap is left on the floor, employees or customers could slip and get seriously injured.

A sick leave policy is important for two reasons. First, if your employees come to work ill, they may get other employees and customers sick, spreading illness and creating staffing and service issues for your business. Second, it is a way for you to let your employees know you care for their health and respect them, which will help improve their morale and performance.

We all hope that a crisis never happens, but the truth is they do happen. If you are unprepared, a crisis can easily lead to loss of your business. Make plans to ensure you and your employees are prepared for a fire, tornado, or other unforeseen event. That way, if a crisis does happen, it will be less chaotic and recovery will be more efficient.


We know retail and restaurants. Our knowledge at your fingertips.

Loss control

Acuity offers an extensive library of loss control resources to help keep your employees and company operating safely


Watch our helpful, to-the-point merchant videos featuring Sarah, our industry specialist!


Does insurance lingo sometimes leave you guessing? Check out our glossary!


Join us at one of these upcoming events.

Midwest Foodservice Expo
Monday, March 13, 2017
Acuity is attending the expo to stay current on food service industry trends in Wisconsin. We will attend as many educational sessions as we can and see as much of the expo floor as possible. We love the Wisconsin Restaurant Association and they do such a great job of putting on a current and engaging event.
Audit Safety Asset Protection Conference
Monday, March 20, 2017
As part of our mission to provide exceptional products and services to the food retail industry we are attending the ASAP conference in order to learn more about what challenges the industry faces as well as what solutions are out there when it comes to asset protection, internal auditing, risk and safety.


Get answers from our insurance experts.
    • If you are running a restaurant today, you already know the market is shifting. Customers aren’t looking for the same things today that they wanted five or ten years ago. According to a report cited in USA Today, sales at chain restaurants are declining. Customers are looking for a genuine and different experience to share with friends and family.
    • Technology is advancing at break neck speed throughout every industry, and the retail industry is no exception. At the National Retail Federation BIG Show this year the floor was full of cutting edge advancements in tech and the educational sessions focused on the newest innovations.
    • Being a small business owner in a local market can give you a leg up on the national stores. People like to shop local and give back to the community. And guess what? That is you! Creating your target market based on the customer demographic should be a breeze since you know your community so well.

    • Sarah B.

    • Sarah B.

    • Sarah B.