Insurance for Retailers

Acuity provides the insurance you need

so you can focus on operating your business.

retailers and restaurants trust us
We would be proud to insure your business so you can be free to focus on what matters most to you. We understand the unique challenges you face and provide you with peace of mind knowing that your policy will cover you when you need it. ******
customer claims satisfaction
We want the claim process to be a calming one. Your satisfaction is extremely important to us. So when a claim comes in, we'll put your mind at ease and make sure you know you're covered. *****


Here’s what we’ll cover for your retail business.

Insurance from Acuity is so much more than a piece of a paper and a promise. Let our experienced agents, expert loss control representatives, and retail specialist partner with you to achieve total insurance Acuity.

Acuity knows retail and restaurants

Acuity knows retail and restaurants

Specialized coverages

Along with all the coverages you’d expect, we offer a suite of additional coverages catered to your business. These additional coverages include equipment breakdown, business interruption, spoilage, food contamination, cyber liability, and data breach, just to name a few.

Retail and restaurant expert corner

Acuity has a diverse team of seasoned insurance professionals who focus on continually understanding the state of the retail industry. Our team participates in several state and national associations and is trained and advised on industry topics by our retail and restaurant specialist.

Loss control professionals

We care deeply about our insureds, their businesses, and their customers. We staff highly trained loss control professionals who work directly with you to help improve safety, prevent accidents, and protect your most valuable assets—your employees.


M.A.S.H. is a 24/7 nurse hotline for workers with non-emergency injuries. This service is free to everyone who has a workers’ compensation policy with Acuity, and it can reduce your workers’ compensation expenses.

Business insurance for retailers

As an independent business, you have enough to worry about. Let Acuity provide the insurance you need so you can focus on operating your business.

Our passion is our customers and it shows.
Our passion is our customers and it shows.


"I was 2,000 miles away when I received a call from the sheriff's department at one o'clock in the morning saying my business was on fire. My stomach just dropped... Acuity was there that morning -- even before I was."


Wausau, WI

Aaron S. is our Retail guru

Aaron S. joined Acuity in 2017 as our Retail Specialist—bringing with him almost 30 years of experience in a broad range of retail.


Get answers from our insurance experts.
    • Customer connections created by a personalized shopping experience and a go-to destination atmosphere are what will keep your business relevant and allow you to stay competitive. With online giants like Amazon branching out to more business segments, competition is becoming more aggressive than ever before.
    • To a retailer, customer experience is one of the most important elements that can influence success. A big part of your customer's experience is the physical building that contains your business. As your building ages or your business realizes increased success, it often becomes necessary to complete a remodel.
    • Many businesses have just completed their 2017 fiscal year, making now the perfect time to reflect and evaluate how things went. Customer experience, productivity, and local connection are often at the top of the list of items small businesses look to improve.

    • Aaron S.

    • Aaron S.

    • Aaron S.


    Other things you might be interested in.


    Acuity has a number of brochures that explain our policies, coverage options, and services in additional detail.


    Watch our helpful, to-the-point merchant videos featuring Aaron, our industry specialist!


    Does insurance lingo sometimes leave you guessing? Check out our glossary!


    Have questions? We have answers.

    We started out as Mutual Auto Insurance Company of the Town of Herman in 1925 and have been insuring mercantile risks for over 40 years!

    We insure a wide variety of mercantile risks, from restaurants and grocery stores to sporting goods and hardware stores. 

    We are one of the rare companies that maintain A+ financial ratings from A.M. Best and Standard and Poor’s.  Of the 3,000 property-casualty carriers in the nation, we’ve consistently been ranked as one of the best-run companies by Ward Financial Group.


    Get to know us.

    We're rated A+

    Only commercial regional insurer to be rated A+ by both A.M. Best and Standard & Poor's, making Acuity an icon of strength.

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    In business since 1925

    Acuity is the 57th largest insurer in the nation and manages nearly $4 billion in assets.


    Our People

    At Acuity, our people make the difference. Our knowledgeable employees are passionate about serving you and take the time to understand your unique needs.