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Achieve insurance clarity, achieve total Acuity

Mercantile Insurance

Insurance for Independent Businesses

We provide peace of mind so you can focus on sales. When you know your business is covered, you can free your mind and achieve total acuity.

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12,000 + main street merchants trust us

We would be proud to insure your business so you can be free to focus on what matters most to you. We understand the unique challenges you face and provide you with peace of mind knowing that your policy will cover you when you need it.

96% claims satisfaction for acuity customers

We want the claim process to be a calming one. Your satisfaction is extremely important to us. So when a claim comes in, we'll put your mind at ease and make sure you know you're covered.

“I was 2,000 miles away when I received a call from the sheriff's department at one o'clock in the morning saying my business was on fire. My stomach just dropped... acuity was there that morning -- even before I was.” – Andy, Wausau, WI

Your business, your coverage, your peace of mind

Our goal is to provide you with the best commercial insurance policy and claims service possible so that we can help you focus on the things you love

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Ask about acuity Advantages

Package policies and broaden your coverage beyond industry standards at no additional cost. Perks include coverage for accounts receivable, valuable papers, and business and personal property at newly acquired locations. We call these acuity Advantages.

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Active in your associations

acuity is active in 20 leading national and regional mercantile associations. We provide industry-specific training to all of our underwriters, loss control representatives and claims adjusters, so they can give you the support you need and deserve.

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Our history

We have been insuring mercantile businesses for over 45 years and employ in-house staff who study issues affecting the manufacturing industry.

Acuity's Mercantile Guru: Sarah B.

Sarah has a wide range of commercial insurance experience and has completed an online business education program through Harvard Business School. She has earned her Associate in General insurance, Associate in Insurance Services, and Chartered Property Casualty Underwriter designations. She regularly provides business tips and updates on the industry issues that are important to you.

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Tailored coverage for your specific business needs

Why acuity?

Calls answered in 15 seconds

Our people are eager to help, in fact 99% of calls are answered in 15 seconds or less.

Education credits totaling 22,000

We make sure our agents are the best in the industry by giving them top tier education and making sure they're up to date on what's going on in your industry.

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We provide a single point of contact throughout your claims process, producing faster claims handling and exceptional customer service.

Acuity team members

We are a nationally recognized insurance company specializing in property and casualty insurance with policies available in 25 states. We’re proud to have been named to Ward Financial Group’s list of the 50 best-run insurance companies in the nation for 16 consecutive years.