Posted By: Sarah B. on April 27, 2016 in Retail
As our economy increasingly shifts to a digital one, e-commerce continues to be a pressing factor for businesses. With at least 64 percent of Americans using a smartphone, retailers need to consider how that is impacting their customers’ behavior—even for shoppers who do not have a smart phone, as 78 percent of shoppers reported using the Internet for research during the 2014 holiday shopping season.


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