Posted By: Sarah B. on August 11, 2016 in Merchant Focus
Marketing is no longer just about looking at the demographics of your audience. The behavior and interests of consumers have become just as important—if not more so. This technique is called behavioral marketing. Behavioral marketing is a tool that can help businesses identify and communicate more effectively with their potential customers and, specifically, letting customers know what products or services are available at their store, restaurant, or business.

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