Even in the world of digital media, word of mouth can still be one of the best forms of advertising. According to a recent Nielson study, 92 percent of consumers trust recommendations from other people, and 77 percent of consumers are more likely to buy a product when learning about it from a friend or family member. As a result, the owner you are working for could be one of your greatest salespeople.
When the opportunity presents itself, building a relationship with an architect can offer an enormous benefit to any contractor looking to expand his or her business. Architecture firms are continually working with new clients to build projects, both residential and commercial. They rely on good, professional contractors to make their work a reality. If you have their trust, you and your business can benefit greatly.