Posted By: Sarah B. on August 11, 2016 in Merchant Focus
Marketing is no longer just about looking at the demographics of your audience. The behavior and interests of consumers have become just as important—if not more so. This technique is called behavioral marketing. Behavioral marketing is a tool that can help businesses identify and communicate more effectively with their potential customers and, specifically, letting customers know what products or services are available at their store, restaurant, or business.
Posted By: Sarah B. on July 13, 2016 in Merchant Focus
Just a decade ago, a home that was fully connected to the Internet and controlled from a mobile device sounded like science fiction. Today, it isn’t just a possibility—it is something that homeowners can do themselves. Smart home devices continue to grow in popularity, and the variety of options on the market is increasing as well.
Posted By: Sarah B. on June 9, 2016 in Merchant Focus
Gathering and eating food is part of human nature and an important component of a healthy lifestyle. But we sometimes forget that there are safety precautions that need to be taken when we prepare food. In a commercial setting, these precautions are especially important because the prepared food is consumed by the public—your customers.
Posted By: Sarah B. on May 31, 2016 in Merchant Focus
Dealing with staffing issues may be one of the most difficult problems a business owner can face. A good business owner knows there is no business without people, and having a good staff will create loyal customers who generate repeat business. Many aspects of your business rely on the people you hire, so it is important to make sure you are retaining and hiring the right people.


Other things you might be interested in.


Learn more about our products.

Video gallery

See the latest videos from our experts.


Check out our glossary to help you understand your policy.