Facebook Marketing For Your Small Business
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Posted by Aaron S. on July 29, 2019 in Retail Focus

As a small business owner, you know firsthand how important every hour of a day is—or even how important a few minutes can be. But one thing you can't "not have time for" is social media marketing—especially Facebook.

 

With over 2.2 billion monthly active users, Facebook is by far the largest social network. So, there is a great chance most of your local target audience can be reached on Facebook. By utilizing a few tips, you can crush the Facebook marketing game in no time.

 

  1. Post with a purpose. Don't just post randomly, have a purpose. Your posts should reflect your brand and what you want the public to know and feel about you.
  2. Post consistently. Create a content calendar and have a consistent posting schedule. If it helps, create or participate in fun content days that are easy to create consistent posts around. For example, post on #MondayMotivation or #WednesdayWisdom so you have at least one post a week.
  3. Optimize your page. It's important to have all of your store information on your Google Business Card, but it's equally important to include it on your Facebook page. Many people search for businesses on Facebook and expect to see your store hours, location, how to contact you, and product offerings.

 

It is important to not only have a Facebook page, but to have a plan. Facebook is a great way to connect with potential customers and grow your business, so get started today!

Aaron S. is our Retail guru
Aaron joined Acuity in 2017 as our Retail Specialist—bringing with him almost 30 years of experience in a broad range of retail. He started his career stocking shelves in the seasonal department at a local retailer. A few years later, Aaron transitioned to a gas station/convenience store, where he worked second shift while getting his degree in organizational communications from the University of Wisconsin-Eau Claire. It was during this time he made the move to the loss prevention and safety aspect of retail. Over the next 25 years, he worked in various retail segments, including video games, cosmetics/skincare, hardware/appliances, pharmacy/grocery, and clothing. Aaron held several positions during this time, including District Loss Prevention Manager, Regional Loss Prevention Manager, Regional Compliance Auditor, and National Manager of Loss Prevention and Operations. Outside work, Aaron likes to spend time with his wife (who has also worked in retail for over 20 years) and their twin teenage boys. They enjoy being outdoors on the water, fishing, and camping. As the Retail Specialist, Aaron’s goal is to enhance the partnership between retailers and Acuity by showing retailers that an insurance company can be a supportive resource and that Acuity truly understands their industry.


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Posted By: Aaron S. on August 14, 2019 in Retail Focus
The customer experience continues to be a focus for retailers, large and small. Personalization, great product offerings, competitive pricing, and convenience all play their part. Unfortunately, one of the most critical aspects of the customer experience doesn’t even come into play until you have already worked hard to win over your customers and they have decided to make a purchase.