In 2018, 42% of Americans said they shopped or dined at local independently owned businesses on Small Business Saturday, which equates to approximately 104 million shoppers in one day. Small Business Saturday is your time to shine and show everyone why your business deserves their time and money. It’s obvious that consumers have embraced this shopping phenomenon and are looking to support local. To ensure you maximize this exposure, it is important to have a well-planned strategy that incorporates key elements like personalizing your customer experience and having a strong connection with your community.
Listed below are 5 helpful tips for making your next Small Business Saturday a success: