The customer experience continues to be a focus for retailers, large and small. Personalization, great product offerings, competitive pricing, and convenience all play their part. Unfortunately, one of the most critical aspects of the customer experience doesn’t even come into play until you have already worked hard to win over your customers and they have decided to make a purchase.
Yep, you guessed it—we are talking about the checkout process. If you don’t nail down this part of the experience, all your hard work could be lost and the customer may not return. According to Synqera, for 73% of customers, the checkout process continues to be the number one pain point of the shopping experience. Customers are looking for a hassle-free, personalized experience that gets them on their way quickly. They are also looking for integration between the online experience and the in-store process. To accomplish this, many retailers are incorporating new and innovative ways to process a purchase.
Listed below are 4 suggestions for alternative payment options that can help support a great customer experience: