The growth of technology is impacting all industries, including real estate. Virtual reality and augmented reality have become especially popular due to the many benefits they offer real estate agents.
So, what are virtual reality and augmented reality? Both use computer-generated images to alter reality. The difference is how they do it. With virtual reality (VR), the viewer’s physical environment is replaced by a computer-generated one, which is generally accomplished by wearing a headset. Augmented reality (AR) does not replace reality, but instead layers computer-generated images over an existing image or video to change the original environment’s appearance. This is generally accomplished via an app. Combining VR and AR is called mixed reality.
As you can image, VR and AR can be very beneficial to you as a real estate agent! Let’s look at some of the benefits:
Most VR and AR technology is available via apps, and these apps have lots of features! Besides the time savings, visualization, and cost-cutting benefits mentioned above, these apps can also gather property details by pointing your phone at a property from the outside, create floorplans, and show property boundaries.
Using AR and VR as a tool to supplement the traditional selling methods can give you a competitive edge, as it benefits both you and your clients. As this technology grows and evolves, it will undoubtedly become more prevalent in the marketplace. Are you currently using AR and VR? Tell us about it below!