The beauty industry is experiencing a major shift right now—with technology and organic products changing the industry. Recently, I had the opportunity to attend the Professional Beauty Association's Beauty Week in Las Vegas, Nevada. I was given a glimpse into the fascinating world of the beauty industry and took back some key trends to watch for as the industry evolves.
As a salon owner, you can incorporate these trends into your salon by first being aware of them and then doing your research. Not every trend will fit seamlessly into your business model. But there may be a way for you to incorporate the trend in a small way and then decide if you want to invest in it further. So what exactly are these hot beauty trends?
Using data to fuel business growth. Big data is a phrase you will hear in almost every industry. You may not think of a salon as a place where numbers are important, but that couldn’t be further from the truth. Data can help your salon by showing you trends in employees, sales, and pricing. A new app called ZeeZor allows salon owners and employees to track their progress on a dashboard. Stylists can track their rebooking percentage, retention rates, and sales for specified periods of time. Data also allows salons to drive strategy while reduces the emotion out of the decision making process. As an owner, you can help stylists set goals for themselves. This allows for employees to see where they are excelling and where they can improve.
Natural and organic beauty products are here to stay. Consumers are becoming more aware of the harmful effects of ingredients in many skin and hair care products—and rightly so! Some ingredients have been shown to interfere with the body’s natural hormone balance, mimicking estrogen and causing issues with breast and reproductive tissue. Women want to do what they can to eliminate these chemicals while still getting the results they crave from their beauty products. According to Transparency Market Research, the global demand for organic personal care products is estimated to reach $13.2 billion by 2018. Your salon should introduce customers to brands they can trust and feel good about.
High-tech gadgets and apps. Beauty app usage is going up each year. Now people can try on makeup virtually, match foundation shades through their phone, and try on new haircuts and colors without stepping foot into a salon. The growth of customer beauty offerings is sky rocketing, as each customer wants an experience they feel is meant just for them. These virtual services are found on phones as well as on devices in stores. Also, consider what type of gadgets your salon would be interested in selling. Skin care devices are hot sellers. On the customization side of things, could your salon incorporate a virtual reality application that helps customers select a hair cut or color? These types of personalized services can improve customer loyalty and retention, and the opportunities are endless when it comes to technology!
Keep these trends in mind as you begin to think about the new services and products you may want to offer in your salon.
This post was written by Deidre R., a Product Analyst in the Commercial Lines Marketing Department at Acuity. Deidre’s experience also includes nine years as an Account Manager at an insurance agency. She received her bachelor’s degree from St. Norbert College in De Pere, Wisconsin, and her master of organizational behavior from Silver Lake College in Manitowoc, Wisconsin. Her hobbies include volunteering and event planning for a local women’s shelter, yoga, crafting, reading, and biking. She also enjoys spending time with her husband and dog.