Low Cost Ways to Retain Employees
Posted by Aaron S. on February 12, 2018 in Retail Focus

Retaining top talent is a challenge that every business continually faces.  Having one of your best employees leave can be a very costly event. Not only are you forced to use valuable time to find and hire a new person, but your customers may also suffer due to a reduced experience since newer employees are typically less knowledgeable. Offering bonuses or large raises is not always realistic and may not be the only motivation employees are looking for. Promotions can be helpful with retention, but open positions are not always available.


Listed below are a few low-cost ideas on how to retain those top performers:


  • Allow employees to have some input on their job responsibilities. Asking employees what types of tasks they enjoy doing and then working to incorporate those tasks into their job responsibilities shows you care and value your employees. Determine what each employee’s strengths are and allow them to use those strengths often. When possible, have your employees work as a team. This builds camaraderie and can make work more fun. People don’t like doing the same thing repeatedly. Do your best to keep your employees challenged and engaged, and break up the daily routine from time to time.

  • Provide rewards and show appreciation. There are numerous ways to reward employees without giving them cash. Offering free breakfast or lunch on a busy business day shows your team you value their efforts. As a reward for top performance, allow them to go on a fun, work-related field trip. This gets them out of the business for a time and breaks up the normal work day. Many services are willing to come to you. Offering a dry-cleaning pickup/drop off seems like a simple thing, but if it makes your employees' lives a little easier, it can be a big deal. You can also leverage your more experienced employees by hosting an educational lunch at which employees can share knowledge. This gives the team a free meal and elevates your employees' work experience. If your business allows, offer a casual dress day. For example, encourage your employees to support a local sports team on game day by wearing their colors or jerseys. It can mean a lot to them. 

  • Show appreciation and offer perks to part-time employees too. It is very important to include your part-time employees in your retention program. They may work fewer hours than your full-time employees, but they are also important to your business. If you are having a contest, be sure to set up the rules in a way that allows your part-time group to be included. If you have an employee-of-the-month or other recognition program, consider having a part-time version as well. If a key employee is going to be on vacation, you may want to have a part-time employee fill in while they are gone. This will give the part-time person an opportunity to shine and grow their work experience. Remember, part-time employees can become your future leaders. Offer development training and promote from within whenever possible. It is very important to stay connected to your part-time employees. Schedule regular touch-base discussions to keep them informed and engaged. 

  • Allow a flexible work schedule when possible. This benefit is obviously subject to the type of business and operational structure you have. However, it should not be overlooked. Offering various start times and end times can be beneficial to support your employees' needs. Even offering a leave-early day from time to time or an option to work from home one day a month can really provide a valuable benefit to your team. Everyone’s work availability is different and offering a flexible schedule gives your employees the flexibility they value to manage their work-life balance.


In this competitive environment where people have many choices on how to spend their time and money, it’s their experience with your business that makes the difference. Being able to attract and retain top talent allows your business to provide a consistent, elevated level of customer service.

Aaron S. is our Retail guru
Aaron joined Acuity in 2017 as our Retail Specialist—bringing with him almost 30 years of experience in a broad range of retail. He started his career stocking shelves in the seasonal department at a local retailer. A few years later, Aaron transitioned to a gas station/convenience store, where he worked second shift while getting his degree in organizational communications from the University of Wisconsin-Eau Claire. It was during this time he made the move to the loss prevention and safety aspect of retail. Over the next 25 years, he worked in various retail segments, including video games, cosmetics/skincare, hardware/appliances, pharmacy/grocery, and clothing. Aaron held several positions during this time, including District Loss Prevention Manager, Regional Loss Prevention Manager, Regional Compliance Auditor, and National Manager of Loss Prevention and Operations. Outside work, Aaron likes to spend time with his wife (who has also worked in retail for over 20 years) and their twin teenage boys. They enjoy being outdoors on the water, fishing, and camping. As the Retail Specialist, Aaron’s goal is to enhance the partnership between retailers and Acuity by showing retailers that an insurance company can be a supportive resource and that Acuity truly understands their industry.

Insurance that speaks to you because our focus is you.
Posted By: Sarah B. on September 12, 2018 in Retail Focus
How sales and selling are handled is integral to the customer experience. As the expectations for customer experience change, your sales practices should too. Keeping up with or ahead of other retailers when it comes to customer experience and sales is necessary to stay competitive.
Posted By: Aaron S. on August 30, 2018 in Retail Focus
Retail businesses and romance have something in common: connecting with someone on an emotional level leads to a stronger, more lasting relationship. If your customers feel an emotional connection to your store, your story, or your mission, they will be there more often and tell others about it.
Posted By: Aaron S. on August 15, 2018 in Retail Focus
Creating an omnichannel customer experience has been a top strategy for retailers. The issue with this thought process is that it puts attention squarely on the fact that retailers are managing separate channels that act as customer touchpoints. As the industry evolves, we need to move past managing these channels separately and look toward providing a seamless experience to the customer.