Like almost every industry, auto repair has been disrupted by the use of technology. Vehicles are becoming more personalized, networked, and higher priced. Many are equipped with technology that can assist a driver in the case of an accident and refer a customer to your shop based on your OEM (Original Equipment Manufacturer) certification. According to McKinsey & Company, the number of networked cars grows 30% each year. And while cars are certainly more empowered digitally, so are your customers. They expect you to be connected to them via their communication of choice, whether that is phone, text, email, or social media. It has been reported that 50% of customers use digital devices to purchase automotive services, according to eMarketer. With the number of vehicles and customers connected to technology, how can you best leverage it to build your automotive repair business?
Technology can provide your auto repair shop many opportunities to connect with customers on a more personal basis while offering them superior service and peace of mind.
Yoswick, Jon. A Volatile Redundancy. AutoInc. March/April 2017
This post was written by Deidre R., a Product Analyst in the Commercial Lines Marketing Department at Acuity. Deidre’s experience also includes nine years as an Account Manager at an insurance agency. She received her bachelor’s degree from St. Norbert College in De Pere, Wisconsin, and her master of organizational behavior from Silver Lake College in Manitowoc, Wisconsin. Her hobbies include volunteering and event planning for a local women’s shelter, yoga, crafting, reading, and biking. She also enjoys spending time with her husband and dog.