When promoting your business online, using social media is a must. But this doesn’t mean you have to be on every social media platform. Depending on your industry, current and potential clients may be spending more time on some platforms than others. If you’re in the salon industry, where pictures are king (or queen), chances are good that your audience is spending more time on Instagram than other platforms.
Unlike Facebook or Twitter, Instagram focuses on pictures. Another bonus for beauticians? Instagram has the highest engagement of any social media platform, which can translate into real-life clients.
Need some ideas for how to boost your Instagram presence? Here are a few tips:
Flowers, J., & the Professional Beauty Association. Awesome Insta Images | Reinvent Your Social Space. Retrieved from https://probeauty.org/eduonline/webinars/awesome_insta/