How to Grow Your Salon Business Through Instagram
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Posted by Paige N. on January 26, 2018 in Acuity

When promoting your business online, using social media is a must. But this doesn’t mean you have to be on every social media platform. Depending on your industry, current and potential clients may be spending more time on some platforms than others. If you’re in the salon industry, where pictures are king (or queen), chances are good that your audience is spending more time on Instagram than other platforms.

 

Unlike Facebook or Twitter, Instagram focuses on pictures. Another bonus for beauticians? Instagram has the highest engagement of any social media platform, which can translate into real-life clients.

 

Need some ideas for how to boost your Instagram presence? Here are a few tips:

 

  1. Fill in your profile description. Think of this space as a business card. It’s visible to the public and positioned right at the top of your page, so it’s one of the first things people see when they go to your profile. Fill it in with information like your location, contact information, website, specialties, and name or business name. 
  2. Use Instagram’s business profile. Converting your regular Instagram account into a business account will enable you to use several features tailored to monitoring and growing your Instagram presence. First, using a business profile will categorize your business as a salon. This categorization will appear between your business name and profile description. Second, this conversion will create a call-to-action bar under your profile description. You can choose from a variety of call-to-action options, such as call, email, and directions (directions to your salon). Finally, a business profile will give you data on your posts, such as impressions, reach, and engagement. These insights can also tell you when your followers are most active, which can help you determine when you should post your content.  
  3. Build your brand with your posts. Consider your profile’s design and the story you want to tell. Make your pictures recognizable as yours, so when one of your pictures pops up on your followers’ news feeds, they know it is yours. One way to do that is to use the same filter on all your pictures. Also, remember to keep your professional account professional. If you want to post personal photos, make a separate personal account.
  4. Post high-quality content. Use high-quality photos with good lighting and attractive angles. Take more than one picture of the same subject from different angles rather than assuming your first shot will be your best. Instead of shooting pictures of your clients while they are sitting in the chair, designate an area to shoot pictures. The area should have a clutter-free background, so it doesn't distract from your client. Try to keep a consistent look with your images, and think about how your posts will look when they are all put together on your profile. Finally, post frequently, but not constantly, aiming for about five posts per week. 
  5. Interact. Interacting with those who like and comment on your posts and engaging with others’ posts is a great way to grow your following. Allot time to scroll through your Instagram feed to like and comment on others’ posts. If you start commenting on someone’s posts, there's a good chance he or she will look at your profile and start interacting with your posts as well. Always comment back to those who comment on your posts. Remember, the more engagement a post has, the more likely it is to show up in other people’s feeds. 
  6. Tag & hashtag. Using tags and hashtags will make your photos appear more readily in your market’s news feeds. For example, you can tag the accounts of products you use. In turn, the product company may repost or comment on your photo, both of which will increase your engagement. Also, tag Instagram accounts that are specialized to salons and may repost your picture. With your clients’ permission, tag them in your pictures as well. Using hashtags will make your photos appear when your market searches for that hashtag. Using location hashtags can help your post appear to people who are searching for that location. Also, find hashtags that are trending. However, do not go overboard with hashtags—using too many can decrease engagement. Finally, remember that if your account is not public, only people who you have accepted as followers will see your posts. 
  7. Use ads & sponsored posts. To advertise on Instagram, you need a Facebook account. This will allow you to access the Facebook ad service where you can create photo, video, carousel, and story ads. The program will then allow you to target these ads demographically and psychographically to your market. The ads will appear in your target market’s news feed, but they will not appear on your profile. The ads will also feature a call-to-action button.     

 

Sources

Flowers, J., & the Professional Beauty Association. Awesome Insta Images | Reinvent Your Social Space. Retrieved from https://probeauty.org/eduonline/webinars/awesome_insta/

https://blog.booker.com/the-booker-blog/5-ways-to-maximize-your-salon-s-instagram

https://squareup.com/townsquare/instagram-salon-guide

https://www.phorest.com/us/blog/engagement-salon-instagram-profile/

http://salonownerscollective.com/blog/nail-salon-instagram-strategy/

https://behindthechair.com/articles/salon-owners-using-instagram-correctly/

https://business.instagram.com/advertising/

Paige N.
Paige N. came to Acuity in 2015 as a commercial lines underwriter. Through her time in underwriting, she worked on a wide array of accounts, many in the service industry, including: automobile repair shops, apartments, beauty shops, and everything in between. In addition to her underwriting experience, Paige worked in advertising and is studying to obtain the Associate in General Insurance (AINS) designation. Thanks to her father, Paige drives a manual transmission and finds driving a manual much more fun than an automatic!


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