Fresh Food is Officially Trending
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Posted by Sarah B. on August 9, 2017 in Retail Focus

Farmers markets, co-ops, organic options, local-sourcing food trends, and the desire of so many Americans for healthier options  has made fresh food increasingly popular and driven the demand for it to be available year round—not just when it is convenient to grow in most climates. This makes getting fresh food and doing it right more important than ever. 

 

All of the regulations and requirements put on food producers can make going local to get fresh food complicated, but going local often makes sense for you and your customers. As with most things, the key is to find good partners. Make sure the food producers you partner with have the right processes in place and will maintain their operations, pass inspections, and keep up on their certifications. Check out these sources to help you find local food producers:

            http://www.eatwellguide.org/

            http://localdirt.com/

            https://www.ams.usda.gov/services/local-regional/food-directories-listings

 

Of course, fresh food can be a risk, especially when items are not in season. It is important to be agile and willing to adapt. If you have something on the shelf or menu and it is not selling, make sure you do something sooner rather than later to mitigate waste. In contrast, if you have something that sells well, make sure you secure future orders with your supplier and let them know they should plan to produce more. Another trending technique is using more of the plant, vegetable, or meat, whether in a puree, broth, or other manner.

 

Finally, a benefit of fresh food is that it can help you establish consumer confidence, especially if customers know that it was sourced locally. Fresh, healthy food options, along with local community support, have never been more popular, so consumers are clearly looking for these options. If they can find them at your store or restaurant, you will have their business.

Sarah B. is our Retail guru
Sarah B. came to Acuity this year with a background in retail. She studied Interior Architecture in college and completed an online business education program through Harvard Business School. She also has a wide range of commercial insurance experience and has earned her Associate in General Insurance (AINS), Associate in Insurance Services (AIS), and Chartered Property Casualty Underwriter (CPCU) designations. This made her the perfect addition to the Acuity Mercantile team. If she could travel anywhere in the world, she would return to Italy. She spent three weeks there during college studying architecture and design and has wanted to go back ever since.


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