Today’s successful hotels have a lot to think about when it comes to guest experiences. They are not only competing on price and amenities, but are also competing on expectations. Simply put, this means once someone has a good experience, he or she expects future experiences to be just as good or better. According to Maxwell Luthy, Director of Trends and Insights at Trendwatching New York, hotels must be able to adapt to people’s new manifestations in behavior, attitude, and expectation. Hotels must meet people’s fundamental wants or desires.
So, what do today’s customers want in a hospitality experience? Here are a few trends to be mindful of. Consider how you can incorporate them into your property.
Updated room design featuring technology is also important to today’s guests. Bluetooth-enabled smart locks ensure guests have peace of mind when they are away from their rooms. Temperature-controlled technology can assure a comfortable environment for guests to return to after a long day. Guests want to feel safe and comfortable. You should incorporate technology and service offerings that achieve these guest needs.
To sum it up, guests want to feel connected to each other and to your local culture. They also crave a safe, comfortable, and convenient room with digital services. While you may not be able to stay up to date with every trend in the hospitality industry, take time to review what you can implement and make a plan to set it into motion. Your guests will thank you!