The purpose of a laundromat is relatively simple—to provide a place and equipment for people to clean clothes. This has been the foundation of the laundry business for years, and it has been a pretty solid one. In fact, because people need to wash laundry on a weekly-or-so basis, the laundry industry is relatively recession-resistant. But what can you do to make your laundry a go-to spot?
The key is to make your customers’ lives easier. Companies that successfully communicate the benefits they provide and carry through with promised services in a seamless manner will have better luck attracting and retaining customers.
Here are a few tips for communicating and enhancing your services:
Customers like a company that is easy to work with, so you want to remove as much friction as possible from your customers’ laundry experience. Communicating your brand and services while following through on these promises is a winning combination that can help you gain and retain good customers.