According to a study done by AAA last year, 66% of Americans do not trust auto repair shops. The top-cited causes for distrust include recommending unnecessary services, overcharging, negative experiences, and concern the work would not be done correctly. However, independent auto repair shops are in better shape than dealerships according to a Consumer Reports annual survey.
In a market where consumers are not quick to trust, positioning yourself as a trustworthy and reliable shop is essential to gaining business. Here are a few suggestions to help you build a trustworthy and reliable brand image:
Anderson, M. (2017). Positioning Yourself in the Collision Repair Industry. Presentation, Positioning Yourself in the Collision Repair Industry & Negotiating Best Practices Workshop, Ohio Auto Kolor, Columbus, OH.
White, R. (2017). Overcoming Obstacles [Video Webinar].