Millennials are the biggest cohort of consumers to date and according to Horizon Media’s Finger on the Pulse study, 81% of them expect companies to make a public commitment to good corporate citizenship.
Below is a guide for creating an authentic and successful social responsibility strategy that will build your brand.
This post was written by Beth L. Beth L. is a Regulatory Affairs Analyst at Acuity where she specializes in researching regulations, understanding statutes, and working with compliance.. She studied regulation, policy, environmental studies, and business administration at the University of Wisconsin-Green Bay. Beth has received degrees in in public administration and environmental policy and planning, and also has a certification in environmental sustainability in business. Outside of work Beth likes to run, cook, and play with her dog, Butter.